Case Study
RevU Drives New Customers & Increased Brand Awareness For D2C Brand Smalls Cat Food
Smalls partnered with RevU to leverage Offerwall to reach a unique customer base and take a different approach to CPA-based marketing.
Background
Smalls Cat Food is the leading high quality, human-grade cat food designed to provide protein-packed meals for our feline friends.
As part of their efforts to drive increased brand awareness, and to acquire new customers at an efficient CAC, Smalls approached RevU to see if they could scale and find incremental growth with offerwall campaigns.
The Strategy
Smalls partnered with RevU to leverage Offerwall to reach a unique customer base and take a different approach to CPA-based marketing
The results
22k
Clicks to Site
6%
Conversion Rate
"Just when we thought we hit a ceiling for our Affiliate channel, partnering with the team at RevU to unlock truly incremental growth across a new vertical has been instrumental for further scaling our ambitious acquisition goals (at an efficient CAC!). Additionally, the momentum we've seen from mobile game users from the RevU platform has helped us pursue that audience across other channels such as paid social and influencers."
Smalls Brand Manager
Client Feedback
