As a publisher, you’re likely on the hunt for effective ways to monetize your video games. You want to keep your players happy and engaged while still earning revenue. However, many ad formats can feel intrusive and turn your players off, while in-app purchases are ineffective for non-paying players.
So what’s the solution?
Offerwall is a great, unobtrusive way to monetize your players - especially non-payers.
Below, we’ll explain exactly how offerwalls can help you monetize your video game in a way that works for you and your players.
First, it’s important to understand exactly what an offerwall is. An offerwall enables players to earn in-game rewards by completing offers that they can select from a variety of providers. These offers may include signing up for a free trial, playing a game until you reach a certain level, filling out a survey, and more. Once the player completes the offer, they receive a reward —typically in-game currency.
As the game publisher, you earn money every time a player completes one of these offers. It’s a win-win-win: players get free rewards, advertisers get new customers, and you get paid.
There are several reasons why offerwalls work so well for video game monetization:
Unlike banner ads or interstitials, users choose when they want to engage with the offerwall. This format makes them non-intrusive and feel more like an organic part of the game rather than an ad — creating a better overall user experience.
Offerwalls present an enticing opportunity for players to stay in the game when they otherwise would have left. An offerwall allows players to earn more gaming currency when they run out so they can stay in the game longer, without spending a dime.
According to Unity, less than 2% of mobile gamers spend money on in-app purchases. This is bad news if you’re relying on in-app purchases for revenue. Offerwalls present an exciting opportunity to monetize non-payers because you earn advertising revenue from every offer a user completes.
Offerwalls present the opportunity to increase your incremental revenue in a way that is beneficial to you and your players. When selecting an offerwall partner, be sure to ask what eCPMs you can expect — RevU offers $500+ eCPMs.
Let’s break down how an offerwall would actually function in your game:
Players can open the offerwall by clicking a button in the game’s menu. They might be looking for a way to get more coins or gems without paying.
Once they’re in, they can choose from a list of offers. These offers could include signing up for a free trial, completing a survey, or downloading another game.
The player completes the task. This might take a while, especially if the task is to play another video game to a certain level to receive rewards.
After the task is completed, the player immediately receives their reward — typically in-game currency.
Each completed offer earns you money from the advertiser. A win all-around for you, the player, and the advertiser.
Now that you know why offerwalls are a fantastic way to monetize your video game, let’s talk about how to get started.
First, you’ll need to select an offerwall provider, like RevU. Not all offerwalls are the same, so it’s important to find one that works best for your game and your audience. Be sure to ask lots of questions when reviewing potential providers so you can select the best fit.
Once you’ve chosen a provider, it’s time to integrate the offerwall into your game. Many providers use an SDK for the integration process. Others, like the RevU offerwall, can be web-based which allows quicker integration than an SDK and does not require ongoing maintenance.
Before you go live, it’s important to test your offerwall to make sure it works smoothly. Check that players can access it easily, complete offers, and receive their rewards without any hiccups.
Most offerwall providers offer analytics tools that let you track how well your offerwall is performing. Keep an eye on how much revenue it’s generating and how often players are interacting with it.
Track the offerwall performance and continue to optimize over time for maximum earnings. Test different offerwall placements in your video game to ensure you’re maximizing player engagement. Maybe you notice players are completing more offers when the offerwall is configured dynamically (i.e. players are presented with the offerwall when they run out of currency). Use this data to tweak your placement and maximize your earnings.
If you’re ready to maximize your incremental revenue while still providing a positive user experience for players, offerwalls are the monetization tool for you.
With the right offerwall provider, like RevU, and some thoughtful integration, your game could be earning more while keeping players engaged. What’s not to love about that?
Ready to start monetizing? Reach out to us today.
RevU is built by industry experts, with both technology and human psychology in mind to maximize publisher revenue, advertiser engagement and user experience.
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