Why Ecommerce Marketers Should Test Offerwalls

As an ecommerce marketer, you have a plethora of channels to choose from when it comes to driving sales of your products. While traditional channels like Meta and Google are commonly used, there are other less-explored options that offer exciting opportunities to stand out from the competition. Offerwalls are one such channel. By tapping into incentivized traffic, offerwalls provide the advantage of visibility among a highly engaged and motivated audience compared to other channels. If you’re thinking about exploring additional channels beyond search and social, keep reading for all the reasons to include offerwall in your consideration set. 

Understanding offerwalls

Offerwalls are advertising platforms that live in games and apps, and present consumers with a variety of offers in exchange for rewards. These rewards can be in the form of virtual currency, discounts, or other incentives. consumers interact with these offers by completing specific actions, such as signing up for a subscription, starting a free trial, downloading an app, or participating in a survey.

Since the user receives a reward for engaging with an offer, offerwalls are considered incentivized traffic. Because consumers are incentivized, offerwalls tend to receive strong user engagement and are particularly compelling for consumers who would otherwise be on the fence about completing an offer.

Different types of offerwalls and their applications

Offerwalls can vary based on the type of offers presented:

Survey Offers: Players complete surveys to earn rewards.

Shopping Offers: Players receive in-game currency or items for making purchases from the advertiser’s website or app.

Gaming Offers: Players get rewards for downloading a new game or completing a certain level or action in the game.  

Why ecommerce advertisers should test offerwalls

Tap into a highly motivated audience

Offerwall consumers are highly motivated to complete offers for rewards. If they’ve run out of gaming currency or are at a point where they can no longer continue in the game, they are highly likely to engage with the offerwall to earn rewards that enable them to continue playing. This means you have a captive and highly motivated audience to serve ads to. 

Attractive conversion rates

One of the most significant advantages of offerwalls is their ability to drive conversions. By offering incentives, businesses can encourage consumers to complete actions, such as making a purchase or signing up for a free trial. 

Positive user experience

Unlike intrusive ad formats such as banner ads, offerwalls deliver a positive user experience because they are unobtrusive and opted into by the user. The user is voluntarily going to the offerwall and seeking out offers which leads to a more positive experience with your brand. 

Clear analytics insights

Platforms like Meta are popular with advertisers. However their analytics tracking isn’t perfect, making it challenging to attribute exact conversions. In contrast, offerwalls provide precise analytics, allowing you to accurately track campaign performance and get detailed insights that help you to test different offers for optimal return on ad spend (ROAS). 

Lower competition 

Ecommerce advertisers often find platforms like Meta and Google Ads are highly competitive and full of similar products. Since offerwalls are a less traditional advertising method, many advertisers find their products get better visibility. This allows advertisers to engage consumers more effectively in a less crowded space. 

Cost effectiveness 

Compared to traditional advertising methods, offerwalls are a cost-effective solution for ecommerce marketers. The cost per acquisition (CPA) for offerwalls is often lower than other advertising channels, making them an attractive option for businesses looking to maximize their marketing budget.

How to implement offerwalls in your ecommerce strategy

Choosing the right offerwall partner

Selecting the right offerwall partner is crucial for success. Key features to look for include dedicated support, a robust publisher network, and clear analytics.  RevU is a leading offerwall platform known for its quick integration, diverse network of 200+ publishers, and ability to deliver high-quality offers to engaged consumers.

Integrating offerwalls into your existing marketing strategy

Integrating offerwalls into your existing marketing strategy can be seamless with the right approach. Here’s a step-by-step guide:

1. Identify your goals: Determine what you want to achieve with your offerwall campaign (e.g., increased sales, user engagement).

2. Select the right offers: Choose offers that align with your audience's interests and your goals. The offers you present should be compelling enough that consumers are easily convinced to execute a purchase.

3. Set Up tracking and analytics: Speak to your offerwall partner about the analytics options for tracking your campaigns; setting up tracking properly before running your first campaign will make it easy to measure and optimize later.

4. Launch and monitor: Launch your offerwall campaign and continuously monitor its performance, making adjustments with your offerwall partner as needed.

5. Testing and optimization: Testing and optimization are essential for maximizing the effectiveness of your offerwall campaigns. Conduct A/B testing to compare different offers, designs, and messaging to see what works best. Track key metrics such as engagement rates, conversion rates, and ROAS to identify areas for improvement and optimize your campaigns accordingly.

Conclusion

Offerwalls present a valuable opportunity for ecommerce marketers to enhance their marketing strategy, drive engagement, and increase conversions. By testing and implementing offerwalls, businesses can provide value to their customers, achieve their marketing goals, and stay ahead of the competition. If you haven’t yet explored the potential of offerwalls, now is the time to start testing and discovering their benefits for your ecommerce business.

Want to learn more about advertising with RevU? Check out the benefits we offer to brand advertisers or contact us directly to learn more.