Case Study
RevU drives 650% increase in iOS Offerwall Revenue
RevU helped Kongregate increase Offerwall Revenue
Background
Kongregate is a leader in mobile and web gaming who uses offerwalls as part of their monetization strategy. Due to changes in iOS rules in 2019, their Offerwall revenue significantly decreased with their original offerwall partner. Kongregate added RevU as an additional offerwall partner in 2021 in Animation Throwdown to increase revenue and compare performance.
Goals
Increase offerwall revenue substantially, and compare performance to existing offerwall partner.
The Results
↑650%
Revenue than competitors
$2032
Average RevU CPM
RevU drove 6.5X more revenue than the other offerwall. Both offerwalls had the same placement.
Conclusion
RevU indisputably drove higher revenue and eCPMs than the existing offerwall, despite users having years of experience and familiarity with it. There was no indistinguishable decline in revenue from the existing offerwall partner, increasing Kongregate's offerwall revenue several times over.
