In the world of digital advertising, staying ahead means finding innovative ways to engage users and convert them into loyal customers. Enter multi-reward incentivized advertising — a strategy that’s transforming user acquisition by giving consumers reasons to more deeply engage with your game. Whether you're new to this approach or looking to optimize your campaigns, here’s everything you need to know.
A multi-reward offer is an advertising strategy that combines multiple incentives to encourage user engagement and conversions. Instead of a single reward, users receive a series of rewards based on their ongoing engagement with a game.
For example:
- A player may receive an initial reward just for downloading and playing the game.
- The second, more valuable reward is delivered after reaching a higher level milestone, such as completing Level 30 or achieving a certain score milestone.
- Generally the highest-level rewards come at much higher levels of difficulty, requiring hours of gameplay and commitment.
Multi-Reward Offers are very effective for user acquisition and for retention.
Players choose offers based on the perceived aggregate value of the rewards, so they immediately find multi-reward offers attractive based on the total payout. Most of these players are sophisticated and understand that they will be engaging significantly in order to unlock the total reward.
For game developers looking to grow beyond installs, multi-reward offers are the best way to acquire players who will stick around. The advanced rewards provide ongoing incentives to continue to play, providing you with ongoing and predictable monetization for the long term.
Multi-reward offers also help players to explore games more thoroughly. Developers can leverage the incentives to encourage non-linear gameplay and side quests, thereby increasing retention and time spent.
If you’re the publisher running the offerwall, it may seem like you’re incentivizing players to go spend extra time outside of your game. But don’t forget, these players are trying to earn currency and rewards in your game - you’re maximizing the value of their loyalty to you, and it’s been demonstrated that multi-reward offers reflect positively on your title as well.
Launching a successful multi-reward campaign requires strategic planning. Here’s how to get started:
Get your math right. Clarify your target retention, understand the LTV of your players, and define your target CAC in order to appropriately structure your offers for maximum ROI.
Build a rewards system with the right milestones to keep players engaged. This typically involves one or two small, early rewards, followed by a progression of harder-to-achieve rewards of increasingly more significant value.
It’s typical that the highest tier rewards will require significant investment of either time or currency from players, and this will be perceived as fair value thanks to the combination of achievement in your game and currency in the source game.
Your offer should be easy to understand. Use strong visuals, concise language, and urgency-driven messaging to encourage immediate action. Be sure to call out that players can win multiple rewards.
It’s essential to work with the right offerwall partner. Choose an offerwall specialist like RevU that has the requisite infrastructure to ensure accurate tracking and payouts, keeping players happy and publishers supportive.
Track the performance of your campaign using key metrics such as click-through rates, conversion rates, and cost-per-acquisition. Optimize and adjust your campaigns to reflect actual performance.
Multi-reward incentivized advertising is a game-changer for developers aiming to find those high-value new users. By offering layered incentives, you can capture attention, drive meaningful actions, and build lasting relationships with players.
Ready to elevate your campaigns? Connect with your RevU rep to set up your first multi-reward campaign!
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