Glossary

Enhance your vocabulary of mobile app monetization and advertising terms with our all-inclusive glossary. Explore key definitions necessary for elevating your understanding and success.

Glossary

Enhance your vocabulary of mobile app monetization and advertising terms with our all-inclusive glossary. Explore key definitions necessary for elevating your understanding and success.

Glossary

Enhance your vocabulary of mobile app monetization and advertising terms with our all-inclusive glossary. Explore key definitions necessary for elevating your understanding and success.

A

A

Active Users

Ad Exchange

Ad Fraud

Ad Impression

Ad Inventory

Ad Mediation

Ad Network

Ad Unit

Affiliate Network

App Monetization

ARPDAU

ARPE (Average Revenue Per Engagement)

ARPU (Average Revenue Per User)

Attribution Model

Attribution Window

B

Banner Ad

Brand Safety

C

C

CAC (Customer Acquisition Cost)

Casual Games

Churn Rate

Cohort Analysis

Completion Rate

CPA (Cost Per Action)

CPC (Cost Per Click)

CPE (Cost Per Engagement)

CPI (Cost Per Install)

CPL (Cost Per Lead)

CPM

CPS (Cost Per Sale)

CPV (Cost Per View)

CTR (Click Through Rate)

Currency Conversion Ratio

CVR (Conversion Rate)

D

D

DAU (Daily Active Users)

DSP (Demand-Side Platform)

E

E

eCPM

Engagement Metrics

Engagement Rate

F

F

Fill Rate

First-Party Data

Free-to-Play (F2P)

G

G

Golden Cohort

Gamification

Geotargeting

H

H

Hard Currency

Hyper-Casual Games

Hybrid-Casual Games

I

I

IAP (In-App Purchase)

IAP (In-App Purchase) Store

In-App Bidding

In-App Events

Incentivized Traffic

Incremental Revenue

Interstitial Ad

K

K

K-Factor

L

L

LTV (Lifetime Value)

M

M

MAU (Monthly Active Users)

Mobile Measurement Partner (MMP)

Multi-Reward

Microtransactions

N

N

Non-Incentivized Traffic

Native Ad

Non-Intrusive Advertising

O

O

Offerwall

Organic

Organic Installs

P

P

Postback

Publisher

Payback Period

Performance Marketing

R

R

ROAS (Return On Ad Spend)

ROI (Return On Investment)

Reach

Retention Rate

Rewarded Video

Real-Time Bidding (RTB)

S

S

SDK (Software Development Kit)

Soft Currency

SSP (Supply-Side Platform)

Stickiness (DAU/MAU Ratio)

Session Length

Server-to-Server (S2S)

T

T

Traffic Driver

U

U

User Acquisition

V

V

Virtual Currency

Viewability

Video Ads

W

W

WAU (Weekly Active Users)

Weblink

Waterfall

Whale

Z

Z

Zero-Party Data