A weblink is a URL that sends a user from one place to another on the web. In mobile monetization, a weblink integration uses that same mechanism to launch an offerwall through a hosted web page instead of embedding a full SDK. Nothing extra is compiled into the app. A tap opens a page, and the offerwall runs there.

The basic idea

At its simplest, a weblink is a hyperlink connecting one page to another. In monetization, that same mechanism can open a hosted offerwall in a webview or browser, no deep integration required. The publisher points the link at a page hosted by the offerwall provider, passes along a user identifier, and the rest happens on the web.

How a weblink integration works

The app opens the hosted offerwall URL and includes a user ID so completions can be credited to the right person. The user browses and completes offers on that page. When an offer is done, a server-to-server postback confirms it and the reward is granted. Because the offerwall lives on the web, the provider can update it without the publisher shipping a new app version.

The only real integration work is building the URL correctly and handling the return trip. The publisher appends the user ID, and often a signed parameter, so the hosted page knows who is visiting. When the user closes the offerwall, the app brings them back to where they left off. Setup can be as little as a single link and a webview, which is why weblink launches often go live in days rather than release cycles.

Weblink vs. SDK integration

An SDK is embedded in the app and offers the deepest control, while a weblink launches the offerwall through a URL. Weblink integrations are faster to set up and useful where embedding an SDK is difficult, such as web games, instant games, or platforms with tight size limits. The tradeoff is control: an SDK can hook more deeply into the app, while a weblink keeps the footprint small and the setup quick.

When a weblink is the right choice

• Web and instant games where there is no native app to embed code into.

• Size-sensitive apps that cannot afford the extra weight of another SDK.

• Fast launches where a team wants to start earning before committing to a deeper build.

Choosing an approach

RevU supports both an SDK and a weblink integration, so publishers can pick the fastest reliable path to launching their offerwall and start earning sooner. Many teams begin with a weblink to go live quickly, then move to the SDK later if they want tighter control.

Common mistakes to avoid

• Passing an unstable user ID. If the identifier changes between sessions, completions can be credited to the wrong user or lost.

• Skipping the postback. Rewards should be confirmed server-side, not assumed from the page.

• Ignoring the return path. Users should land back in the app cleanly after the offerwall closes.