RevU contributes to 323% Lift in IMVU Offerwall Revenue over Memorial Day Weekend

Background

IMVU is the world’s largest 3D social metaverse, where millions
of global users customize their avatars and explore 40,000+
destinations to connect with each other through chat and
events. IMVU began using RevU’s Offerwall on its desktop
application in 2016, and now uses it on both desktop and
mobile. In an effort to further enhance the relationship, IMVU
and RevU recently partnered to develop promos to maximize
revenue during key dates throughout the year.

strategy & goals

Leverage the new and enhanced RevU+ Offerwall with an exclusive 3X Promo
Campaign to drive increased awareness, engagement, and revenue.

campaign elements

Fixed Earn Credits
Banner Ad

In-app Pop-Up
Message

Mobile User Targeted
Quick Message

3X Reward Messaging
on IMVU Next

These four campaign elements, customized with RevU branding, drove users directly to the RevU+ Offerwall
and generated almost 150,000 visits over the promotional period!

CAMPAIGN RESULTS

323%

Lift in Offerwall
Revenue

3X promotion campaign that ran over the weekend resulted
in a 323% lift in revenue compared with the previous 6 days
before the launch of the promotion.