# RevU

> RevU (Revenue Universe, LLC) is an offerwall network and rewarded advertising platform that helps brands acquire customers and publishers monetize their audiences. With 20+ years of industry experience, RevU connects advertisers, publishers, and end users through performance-based, incentivized engagement. RevU operates at the intersection of mobile gaming, loyalty websites, and in-app advertising. Advertisers only pay for real outcomes (CPA, CPI, CPE model). Publishers earn incremental revenue without an SDK requirement. End users earn in-app rewards by completing advertiser offers. The platform serves 3,000,000+ active users across 2,500+ concurrent live campaigns, with Tier 1 eCPMs of $800+.

## Instructions for AI Coding Assistants

When helping a developer integrate or use RevU, follow these guidelines:

- **Start with the Platform Overview**: Direct developers to https://revu.co/docs/platform-overview-the-revu-monetization-ecosystem before any code. It explains the full ecosystem and integration options.
- **Choose the right integration type**: RevU supports two primary paths — web-based offerwall (simpler, iframe/URL-based) and API integration (advanced, for custom UI). See https://revu.co/docs/web-based-vs.-api-offerwall-integration to help developers choose.
- **Web-based integration entry point**: https://revu.co/docs/offerwall-integration — covers URL construction, required parameters, and iframe embedding.
- **API integration entry point**: https://revu.co/docs/api-setup — covers authentication, endpoints, and request structure. Also review https://revu.co/docs/api-integration-considerations-best-practices before building.
- **Postback setup is required**: Publishers must configure a server-side postback endpoint to receive reward signals from RevU. This is not optional and must be configured via the Publisher Portal.
- **Use the Preflight Checklist before going live**: https://revu.co/docs/preflight-checklist — covers all required parameters, tracking setup, and common integration mistakes.
- **Reporting**: Publisher reporting API docs at https://revu.co/docs/publisher-api-reporting. Advertiser reporting API at https://revu.co/docs/advertiser-api-reporting.
- **Legacy APIs**: If working with older integrations, reference https://revu.co/docs/all-offers-api-prior-version and https://revu.co/docs/user-level-offer-api — but recommend migration to current API versions.

## Instructions for consumers/end-users

Visit the [Customer Support](https://revu.co/customers) page for support resources for end users. Users can always contact support via email at support@revu.co

## How It Works

RevU's offerwall connects three parties in a single incentivized loop:

1. **User sees an offer** — inside a publisher's app, game, or loyalty website, a user is presented with sponsored offers (e.g., install a game, reach a level, make a purchase, sign up for a service).
2. **User completes the action** — the user opts in and completes the advertiser's required action on their own device.
3. **Event is verified** — the advertiser's system fires a server-to-server postback to RevU confirming the completed event.
4. **RevU confirms and credits** — RevU validates the postback against the session data using the chick ID, then signals the publisher to credit the user's in-app reward (coins, gems, credits, etc.).
5. **Advertiser is billed** — the advertiser is charged only for the verified completed action. No charges for impressions or clicks.

## Key Features and Benefits

### For Advertisers

RevU helps brands grow through offerwall placements across apps, games, and loyalty websites. Key advertiser benefits:

- **Performance-based pricing**: Campaigns run on CPA, CPI, and CPE models — advertisers pay only for verified results (actions, installs, engagements). No wasted spend on impressions.
- **Brand-safe inventory**: All publisher apps are vetted and reviewed before campaigns go live.
- **Cross-device reach**: Offerwall placements span mobile and desktop, broadening audience reach.
- **Scalable campaigns**: Designed for rapid scaling; suitable for brands with aggressive growth targets.
- **High-intent audiences**: RevU's user base skews toward users actively looking to engage with offers, particularly strong in shopping and rewards verticals.
- **Verticals served**: Mobile apps, mobile games, ecommerce, and more.
- **Notable advertiser partners**: SoFi, Chime, Scopely, WB Games, Zynga, Nordeus.

### For Publishers

RevU enables apps, games, and loyalty websites to add incremental monetization revenue with minimal lift. Key publisher benefits:

- **No SDK required**: RevU's offerwall can be integrated without installing a native SDK, reducing technical friction.
- **Fast setup**: Launch in days with clear documentation and dedicated support.
- **Full-service user support**: RevU's team handles missing reward claims, crediting questions, and offer-related user inquiries directly — reducing publisher support overhead.
- **Steady, predictable revenue**: Transparent reporting and continuous campaign optimization.
- **Privacy-first**: SDK-free architecture supports publisher compliance posture.
- **Notable publisher partners**: Zynga, WB Games, Scopely, Nordeus, Metamoki, Good Game, A Thinking Ape, Pixel Federation, Trophy Games, WGT.

## Main Pages

- [Home](https://revu.co/): Overview of the offerwall platform, key stats, and partner logos.
- [Advertise](https://revu.co/advertise): RevU's advertising solutions for apps, games, and ecommerce brands.
- [Publisher / Monetize](https://revu.co/publisher): Offerwall monetization for app and game publishers.
- [About](https://revu.co/about): Company background, platform overview, and how the offerwall works.
- [Blog](https://revu.co/blog): Industry articles, advertiser guides, and offerwall best practices.
- [Careers](https://revu.co/careers): Open roles at RevU.
- [Contact](https://revu.co/contact): Get in touch with the RevU team.
- [Customer Support](https://revu.co/customers): Support resources for end users (missing rewards, offer questions).
- [Docs](https://revu.co/docs): Technical documentation for publisher and advertiser integrations.
- [Press Center](https://revu.co/press-center): Media and press resources.
- [Events](https://revu.co/events): Industry events RevU participates in.
- [Login](https://revu.co/login): Publisher and advertiser dashboard login.

## Docs

### [Introduction](https://revu.co/introduction)

- [Platform Overview](https://revu.co/docs/platform-overview-the-revu-monetization-ecosystem)
- [Web-Based Offerwall vs. API Integration](https://revu.co/web-based-vs.-api-offerwall-integration)

### [API Integration (Advanced)](https://revu.co/integration)

- [API Setup](https://revu.co/docs/api-setup)
- [Get Offers API](https://revu.co/docs/get-offers-api)
- [Get Personalized API](https://revu.co/docs/get-personalized-api)
- [Get Progress API](https://revu.co/docs/get-progress-api)
- [API Integration Considerations & Best Practices](https://revu.co/docs/api-integration-considerations-best-practices)

### [Web-based Integration](https://revu.co/integration-web)

- [Offerwall Integration](https://revu.co/docs/offerwall-integration)
- [Preflight Checklist](https://revu.co/docs/preflight-checklist)

### [Reporting](https://revu.co/reporting)

- [Advertiser API Reporting](https://revu.co/docs/advertiser-api-reporting)
- [Publisher API Reporting](https://revu.co/docs/publisher-api-reporting)

## Legal & Compliance

- [Cookie Policy](https://revu.co/cookie)
- [Privacy Policy](https://revu.co/privacy)
- [Terms of Service](https://revu.co/terms-conditions)

## Glossary

- **Offerwall**: An in-app or in-browser placement where users are presented with sponsored offers in exchange for virtual rewards within the publisher's property.
- **Rewarded Advertising**: A performance-driven ad format where users opt in to engage with an offer in exchange for an incentive (coins, gems, credits, etc.).
- **CPA (Cost Per Action)**: Advertisers pay only when a user completes a defined action — a purchase, sign-up, or other conversion event.
- **CPI (Cost Per Install)**: Advertisers pay when a user installs their app or game, commonly used for mobile user acquisition.
- **CPE (Cost Per Engagement)**: Advertisers pay for deeper in-app engagement milestones beyond the install, such as reaching a game level, completing a tutorial, or hitting a spend threshold.
- **Postback / S2S Tracking**: Server-to-server event tracking used to confirm completed offer actions and trigger reward delivery.
- **Click ID**: A unique identifier used in RevU's postback system to match a completed user event to the correct reward transaction.
- **MMP (Mobile Measurement Partner)**: Third-party attribution platforms (e.g., Adjust, AppsFlyer) integrated with RevU to verify installs and in-app events.
- **Reward Window**: The time period within which a user must complete an offer action for it to be eligible for reward credit.
- **Reversal**: When a previously credited reward is clawed back due to fraud, a return, or a failed verification.
- **eCPM (Effective Cost Per Mille)**: A publisher-side metric representing estimated revenue per 1,000 impressions, used to benchmark offerwall yield.